Summary
Bluesky, a Twitter alternative, launched Attie, an app that lets users build personalized feeds by choosing what content they see instead of relying on the platform's algorithm. This represents a major shift in how social media could work—giving users direct control over their information diet rather than letting companies decide what appears in their feeds to maximize engagement and ad revenue. Custom feeds could free users from manipulative algorithms designed to capture attention through divisive content, while also preventing any single company from controlling public discourse. However, most people historically choose convenience over customization, and user-controlled feeds might create information bubbles that are even more isolated than corporate algorithms, while making it harder to coordinate responses to misinformation. Both approaches acknowledge that whoever controls the algorithm shapes what people see and think. The open question is whether individuals are better curators of their own information than platforms optimizing for engagement.